This Edureka video on šš”ššššš ššØš« ššš will explain how you can use ChatGPT for SEO (Search Engine Optimization). SEO is a very important for any business as it helps them to find new customers and promote their brand on top pages of search engines that make easy for users to find your brand. And ChatGPT can help you in performing the SEO activities for your business with ease and save a lot of your time. This ChatGPTmSEO tutorial will show 5 use cases where you can use ChatGPT for Search Engine Optimization.
00:00 Introduction
01:30 Strategy to use ChatGPT
02:50 5 Use Case
03:40 KEYWORD Research
06:11 Keyword Intent
08:30 Keyword Clustering
10:10 Meta Description
12:03 Schema Data===
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šµ About Edureka ChatGPT Certification Training Course
Edurekaās ChatGPT Certification Training Course will teach you about ChatGPT architecture, GPT models, methodology, and real-world applications. The ChatGPT certification training program is an excellent choice for individuals and organizations seeking to improve their language processing and AI skills and knowledge.
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ChatGPT is currently changing the world unlikeĀ
any other technology and with that change weĀ Ā Have a lot of opportunities in this video I willĀ
speak about how you can use openness ChatGPT forĀ Ā SEO applications I will give you five ChatGPT SEOĀ
use cases and based on that you can start usingĀ Ā This tool but before we get started as alwaysĀ
make sure to like this video And subscribe toĀ Ā Our Channel you can also hit the Bell icon toĀ
receive regular updates from here edureka alsoĀ Ā Provides a lot of training programs andĀ
certification courses on this site so ifĀ Ā You are interested in it do check out the linksĀ
given in the description so to start this videoĀ Ā The first thing I need to tell you is how you canĀ
use Chat GPT professionally stop prompting randomĀ Ā Words to it I know it is quite intelligent andĀ
it understands you but most of you all need toĀ Ā Get better at prompting ChatGPT if you log intoĀ
ChatGPT you’ll see an interface similar to thisĀ Ā You have a chat box at the bottom and a sendĀ
button at the right if you want to ask itĀ Ā Something you will need to type the question andĀ
click Send after which charity will generate anĀ Ā Answer this is all good but remember ChatGPT isĀ
not a person Chat GPT is based on generative AIĀ Ā This means that behind this website is still anĀ
algorithm that works on zeros and ones so if youĀ Ā Are a pro user like me you can use even the simpleĀ
interface to get a lot of customization optionsĀ Ā Now in this video I will share one such strategyĀ
which you can use to make yourself a better userĀ Ā Just remember to put three points in the firstĀ
message now what exactly are those three pointsĀ Ā Number one Define your problem you see ChatĀ
GPT was trained on a lot of data it has readĀ Ā Through research papers novels Twitter feeds newsĀ
articles poems Etc now if you ask it to generateĀ Ā Some content which one of these should it refer toĀ
should ChatGPT refer to blogs news articles novelsĀ Ā Movies you should specify what exactly yourĀ
problem is and help ChatGPT understand it theĀ Ā Second point is Define your contribution what willĀ
you provide Chat GPT whatever task you provideĀ Ā ChatGPT you will also need to provide some inputĀ
what is this input going to be is it a file nameĀ Ā URL stories videos what exactly are you going toĀ
provide ChatGPT this is something that you shouldĀ Ā Mention number three is defining your expectationĀ
what exactly are your expectations from ChatGPTĀ Ā What do you want chat CPT to do and what shouldĀ
the result be do you want it to write code createĀ Ā Content provide advice what will the result be nowĀ
I will show you how this works through my examplesĀ Ā That way you can understand it more clearly okayĀ
as I mentioned before this video will give you 5Ā Ā Examples or use cases of ChatGPT in SEO number oneĀ
is keyword research number two is keyword intentĀ Ā Number three is keyword clustering the first threeĀ
points are based on keyword analytics which isĀ Ā Usually done through paid apps but with ChatGPTĀ
you can get it done easily for free following thisĀ Ā Is number four which is meta title or descriptionĀ
and lastly number five is schema data which isĀ Ā Kind of a technical process with a lot of optionsĀ
but with Chat GPT you will be able to do it easilyĀ Ā So with these five use cases we can optimize theĀ
delivery of your content and not get punished byĀ Ā
Google for posting good content it will makeĀ
our results much more unique and interestingĀ Ā And they won’t be generic or boring so let’s startĀ
with the first use case which is keyword researchĀ Ā So to start with the first use case whichĀ
is keyword research let me open Chat GPTĀ Ā Interface and then I’ll keep my promptĀ
in the three steps that we discussedĀ Ā I’ll start by writing act as a keyword researchĀ
tool distance ChatGPT that it needs to startĀ Ā Behaving like a keyword research tool so the firstĀ
point in our requirement is conveyed over here theĀ Ā Second line is I will give you a seed keyword thisĀ
is my contribution I will provide ChatGPT with theĀ Ā Main or seed keyword the third line is you willĀ
provide me with the following with this sentence IĀ Ā Can ask ChatGPT to perform multiple actions basedĀ
on multiple instructions the first instructionĀ Ā That I’m going to give it is to generate a listĀ
of 10 long tail keywords based on this keywordĀ Ā The second instruction is to generate a listĀ
of 10 keywords based on the keywords generatedĀ Ā During step 1. with the geographical modifierĀ
near the city the list of cities are given belowĀ Ā Austin Chicago and San Francisco so over here I’mĀ
giving clear instructions on how I want chat GPTĀ Ā To behave and what results I expect once I sendĀ
this prompt you can see over here that ChatGPT hasĀ Ā Given me the confirmation so now I’m gonna proceedĀ
and enter the seed keyword which is data analystĀ Ā Now that the seed keyword is provided the firstĀ
thing I get is a list of 10 long tailed keywordsĀ Ā You can see that the list containsĀ
data analyst job description dataĀ Ā Analyst skills data analyst salary data analystĀ
interview questions data analyst certificationsĀ Ā Etc and the second part contains the list ofĀ
keywords with the geographical modifier nearĀ Ā This city so now our keywords are customized toĀ
locations you have data analyst jobs near AustinĀ Ā Data analyst salary in Austin data analystĀ
training courses in Chicago in San FranciscoĀ Ā Etc ChatGPT is a really good tool for keywordĀ
research and to also customize keywords you don’tĀ Ā Need any paid software Excel sheets formulasĀ
Etc ChatGPT can do this directly for youĀ Ā Now let’s head to the second part which is keywordĀ
intent we have already seen how keyword researchĀ Ā Can be conducted but what if instead of directlyĀ
generating keywords you want to classify themĀ Ā Into multiple categories based on intent theĀ
commercial intent informational intent Etc thisĀ Ā Is where keyword intent comes into the pictureĀ
this process can be done using other tools butĀ Ā Most of them are paid you don’t really have a goodĀ
free tool that you can use so I’m using Chat GPTĀ Ā For this process and the query of intent researchĀ
can be done as follows act as a keyword researchĀ Ā Tool I have set the rule right now and afterĀ
this I’ll say I will provide a list of keywordsĀ Ā If there is a keyword that is not related toĀ
data analyst or data scientist please remove themĀ Ā So this is a practical example where we areĀ
filtering out unwanted keywords from our listĀ Ā And these keywords are the keywords that we don’tĀ
want to use after this we have another instructionĀ Ā You will categorize them based on these threeĀ
following categories based on their intentĀ Ā
First is commercial second is navigational andĀ
then informational this will categorize yourĀ Ā Keywords into their respective groups based onĀ
the intent of the keyword commercial keywordsĀ Ā Will be categorized as commercial navigationalĀ
keywords will be put into navigational and so onĀ Ā ChatGPT is again confirming that it is ready forĀ
the task and now I am inserting a list of keywordsĀ Ā This list is very simple I have copy pasted someĀ
keywords from Google and I’m trying to categorizeĀ Ā These keywords right now as soon as it pays theĀ
input and click on enter you can see the ChatGPTĀ Ā Has already started classifying the keywordsĀ
based on the categories I provided so firstĀ Ā We get the commercial keywords like GoogleĀ
data analytics certification Meta bi analystĀ Ā Courserer data analyst Coursera Google dataĀ
analytics Indie data analyst blah blah blahĀ Ā And the second one is navigational keywordsĀ
like data analyst certified data analystĀ Ā Business intelligence analysts Etc and the lastĀ
one is informational like data analytics is dataĀ Ā Analyst Excel data analyst projects Etc up untilĀ
now we have seen how to generate keywords keywordĀ Ā Intent cleaning of filtering of the data Etc nowĀ
let’s see how we can perform keyword clusteringĀ Ā Keyword clustering is an important concept usingĀ
which we can improve our Pages the quality of theĀ Ā Pages optimizations Etc you can see people usingĀ
it when they want to Target many small keywordsĀ Ā Through a single post or when making Silo pagesĀ
so the prompt we’re going to use for keywordĀ Ā Clustering is going to look something like thisĀ
the first line is act as a keyword clusteringĀ Ā Tool next I will provide a list of keywords youĀ
will need to analyze them and cluster them inĀ Ā Relevant groups so now if I give ChatGPT a listĀ
of keywords it will classify them based on whichĀ Ā Group they will fit into once we click enter andĀ
ChatGPT gives me the confirmation I will paste theĀ Ā List of keywords this is again the same list ofĀ
keywords that I used in the previous example nowĀ Ā Let’s see how Chat GPT will categorize themĀ
first up the category given is data analystĀ Ā Certification and in this we have keywords likeĀ
certified data analyst Google data analyticsĀ Ā Certification Google data analyst Etc next we canĀ
see data analyst skills where we have data analystĀ Ā Excel statistics for data analytics python forĀ
data analytics Etc we have business intelligenceĀ Ā And analytics like business intelligenceĀ
analysts big data analyst Healthcare data analystĀ Ā Etc and the list continues on ChatGPT is aĀ
language-based model that was trained on a lot ofĀ Ā Data so ChatGPT understands what you are writingĀ
and this is what makes this tool so powerfulĀ Ā So the next use case that we are goingĀ
to see is meta title or descriptionĀ Ā For this I will use the same type of prompts thatĀ
I used before so the first line is act as a SEOĀ Ā Content writer and then I will provide articlesĀ
and several subjects you have to provide four toĀ Ā Seven words long meta titles for them and ChatGPTĀ
has told you that it has understood your query itĀ Ā Has understood your prompt and it is readyĀ
to accept articles so a copy paste is someĀ Ā Random article from Google over here and once IĀ
click on enter again you can see that ChatGPT hasĀ Ā
Given you a meta title saying since National FilmĀ
Festival this is exactly seven words long and itĀ Ā Has followed all the rules that we had set this isĀ
exactly the output that was needed and if I wantĀ Ā To generate a meta title for another article I canĀ
still continue just pasting articles and it willĀ Ā Keep generating meta titles so now let’s see howĀ
we can do the same thing for meta description TheĀ Ā Prompt is pretty much the same as before where IĀ
have said act as an SEO content writer and I willĀ Ā Provide articles on several subjects the last lineĀ
changes which is the result that we expect youĀ Ā Have to provide two to three sentences long metĀ
a description for them and ChatGPT again confirmsĀ Ā That it has understood our query and it knows whatĀ
we are trying to get from it so now I will pasteĀ Ā The same article that I pasted before and you canĀ
see that ChatGPT has given a meta description forĀ Ā It this meta description again is three sentencesĀ
long and it has followed the regulations that weĀ Ā Set if you want a shorter meta descriptionĀ
you need to mention it again in the queryĀ Ā This is all I have to say about meta descriptionĀ
and now let’s move on to the last use case that weĀ Ā Are going to discuss which is keema data you haveĀ
many different types of schema data that you canĀ Ā Generate but one of the more Technical and timeĀ
consuming types of schema data is product schemaĀ Ā This is something I’ll show how you can do overĀ
here product schema has a lot of options andĀ Ā A lot of technical details that usually ends upĀ
being a bit techie you get a lot of plugins thatĀ Ā You can use which can automate this process forĀ
you and this can be put inside select WordPressĀ Ā But if for some reason you don’t use WordPress orĀ
you have your own website then you can use ChatĀ Ā GPT to generate this schema the problem for thisĀ
is again put in three lines and the first line isĀ Ā Act as a Json LD expert coder over here I’ve setĀ
the rule as someone who can understand the JsonĀ Ā LD language after that I have told ChatGPT what IĀ
will be providing it I will give you product pagesĀ Ā Now what do I expect from charity you have toĀ
give me Product type schema data code in JsonĀ Ā LD format which is accepted by Google this meansĀ
that the result that we get will be in Json LDĀ Ā Format and can be directly compiled and youĀ
can see over here that ChatGPT has understoodĀ Ā A prompt and is waiting for us to provide theĀ
URL of the web pages now I need to provide itĀ Ā A URL so I have taken a URL from Amazon and itĀ
is the URL of a refrigerator for that reason IĀ Ā Have typed this is a refrigerator and then IĀ
have pasted the URL and now you can see thatĀ Ā Chat GPT has provided me the Json LD schema dataĀ
code for my refrigerator you can see that it hasĀ Ā Included a lot of details and if you had to do itĀ
manually by hand it would take a lot of time thisĀ Ā Is how you can use Chat GPT for generating schemaĀ
data so that is it for this video guys I hope youĀ Ā Found this video informational and useful ifĀ
you think that we have missed out on any useĀ Ā Case or you have a better suggestion then I highlyĀ
recommend that you share it in the comment sectionĀ Ā Down below so I will see you again in anotherĀ
Edureka video and until then Happy learningĀ Ā I hope you have enjoyed listening to thisĀ
video please be kind enough to like it andĀ Ā
You can comment any of your doubts and queriesĀ
and we will reply them at the earliest do lookĀ Ā Out for more videos in our playlist And subscribeĀ
to Edureka channel to learn more. Happy learning!